What is SAP Customer Experience (SAP CX)?

SAP Customer Experience (CX) is a comprehensive suite of enterprise software and cloud solutions to drive customer retention and revenue growth. The solutions cover all areas of the customer experience, from planning and implementing campaigns to optimizing the shopping experience and professional customer communication to increasing customer loyalty. SAP CX is the leading solution for customer relationship management (CRM) . As a successor to SAP CRM SAP Customer Experience runs on the SAP HANA platform and uses the user interface of SAP Fiori .

SAP CX provides powerful applications that help organizations understand and better respond to customer needs and wants. This also includes functions such as the analysis of customer behavior and preferences, the development of personalized customer experiences, the creation of customer profiles and the automation of campaign and communication processes. In addition, SAP Customer Experience allows the development of effective and sustainable customer loyalty programs that help increase revenue growth. Functions to support customer service are also provided in SAP CX, for example customer feedback management, problem solving management and customer support management.

SAP Customer Experience is a complete solution that covers all aspects of the customer experience. It offers a range of solutions for all areas of the customer experience, from conception to execution, analysis and optimization.